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Daily Paper, London

Clothing brand, Daily Paper, wanted merchandise in its flagship London store to be illuminated so that attention is drawn away from fixtures and fittings to the clothing. In an all-white interior, correct light levels and control of glare are essential to achieve this.

With this in mind we installed a 240v track with Danny Max 85 4000K variety of beam angles for high lighting, and Linear Volans LED profiles to illuminate the shelving areas and recesses, and the handrail on the contemporary staircase.

We needed to be mindful of the Daily Paper brand style, so the CR195 LED enabled us to present the colours as vibrant and authentic.

The Danny Max 85 4000K was highly effective in featuring the corporate vivid green colour of the stair well.